Video is one of the most powerful sales tools you can use, but it’s also a great way to create a connection with your audience. With video, you can present your offering in a way that engages your audience on a personal level. You’ll build credibility and trust with consumers who see you as an expert in your field. Plus, video marketing has become increasingly important in today’s marketplace as consumers demand more from brands than ever before. In fact, according to some statistics, nearly 80% of people say they have made purchases after watching product videos online!