Video is one of the most powerful sales tools you can use, but it’s also a great way to create a connection with your audience. With video, you can present your offering in a way that engages your audience on a personal level. You’ll build credibility and trust with consumers who see you as an expert in your field. Plus, video sales has become increasingly important in today’s marketplace as consumers demand more from brands than ever before. In fact, according to some statistics, nearly 80% of people say they have made purchases after watching product videos online!
Video creates a personal connection
Video is the most effective way to make a personal connection with your audience. It’s more engaging than text, and allows you to show off your personality and build trust through body language.
That can be especially important if you’re selling something that might seem expensive or difficult to grasp—like an insurance policy or financial services. Or if you sell high-value products, such as cars or boats—and want people to feel confident they can afford them before they buy one of yours!
Videos are also great for showing off your office environment and work processes: what it’s like inside at all times of the day (morning rush hour? Lunch break? After-hours party?), and how things are manufactured behind closed doors (if applicable).
Video is easy to share
Whether you’re sharing a video on social media, embedding it on your website, sending it via email or even handing someone a thumb drive with a link to your latest video (yes, we’ve done this), the fact is that video is easy to share. Video has become so ubiquitous that people expect to find it everywhere—and not just in marketing materials.
In 2016 alone, Facebook users shared more than 1 billion videos each day and YouTube saw over 400 million hours of watch time every single day!
It’s no wonder then that marketers are shifting their efforts towards creating quality content because they know their audience expects nothing less than great storytelling when they tune in.
Video gives you more options.
Video can be used for a variety of purposes and in a variety of ways. Video is an extremely flexible medium, which means that you can use it to accomplish almost anything. You can create videos in person, through interviews or discussions with your customers, or you can make simple explainer videos. You can post your video on YouTube or Vimeo, embed them on your website or blog posts, share them through social media platforms like Facebook or Twitter—or even send them to your leads per email or direct message!
The possibilities are endless!
Video provides instant credibility.
Video is a powerful sales tool. It’s a great way to show your expertise, your product in action, and even your company culture.
Plus, it’s much easier for customers to connect with a friendly face than it is for them to try and figure out what you’re trying to say through text alone. When you’re using video on your website or blog—which is something we recommend that every company should do—you’ll instantly become more relatable as a brand because you’re not just another faceless business entity but rather an individual with personality and character who can answer questions directly in the tone of voice they’d use when talking one-on-one with someone else.
A video can be watched anywhere, at any time.
When you search for a product on Google, the results will show videos from YouTube. Customers are also using more mobile devices to watch videos and research products. In fact, in 2019 over half of all Internet users will watch video content on their smartphone or tablet.
Videos can be watched anywhere: at home on your computer, while commuting on public transit or in a coffee shop with no WiFi connection—even while traveling overseas! You can stream them instantly with your smart TV or gaming console; or they may even appear as an app on your smartwatch if there’s one available for that type of device (there isn’t right now).
Video is a powerful sales tool that’s easy to use.
- Video is an incredibly powerful sales tool. It’s easy to create and easy to share, and can be viewed on any device, at any time, by anyone.
- You can use video content in different ways: from a simple product introduction video or explainer video that explains how your product works; to a promotional video that shows off all the features of your product; or even a customer testimonial video where you feature one of your happy customers talking about how they use your products and why they love working with you.
- There are also more advanced ways of using video like live streaming (live events) via Periscope or Facebook Live – this allows you to instantly connect with prospective clients across the globe as long as there’s internet connectivity!
With video, you can present your offering in a way that engages your audience on a personal level.
- Video is more engaging than text
- Video is more memorable than text
- Video is more credible than text
- Video is more effective than text
- Video is more shareable than text
- Video is more affordable than text
- Video is more accessible than text
Conclusion
We hope that we’ve convinced you of the many benefits of video marketing. It’s a powerful tool that can help you connect with your audience in a way that no other medium can. Not only does it increase engagement, but it also makes users more likely to buy from you because they feel like they know and trust you. And even if they don’t end up buying right away, they’ll still remember your brand next time they’re looking for something similar!
